The Referral Marketing Association (Refma) provides an objective, third-party view of business networking. We seek to better measure the results of networking in a real-world environment. True, many leaders in the field of referral marketing have tremendous experience and a general feel for the factors that impact success…but we like to see the numbers.
Refma does not generate referrals directly or act as a local networking organization. We are simply redefining and raising expectations.
Members of chapters that subscribe to the ChapterTracker program are automatically members of Refma. Parent organizations, please contact us about membership.
CEO
Mr. Rowland also serves as President of J.F.R. Enterprises, the parent
company of Refma. He leverages 20+ years of experience as a marketing
executive, financial analyst, and entrepreneur to set businesses on a more
clearly defined path to growth and profitability. Mr. Rowland possesses a
unique ability to boil down complex situations and ambiguous issues into
meaningful information that aids decision-making. He has worked in a variety
of industries on a wide range of projects and has conducted literally
thousands of research interviews.
Mr. Rowland's academic background includes a BS in Management from the Georgia Institute of Technology and an MBA from Emory University.